What is Web Analytics?

Web analytics refers to delivering data about the website, its visitors and their respective behavior, so that you can evaluate and measure what is actually working and what isn’t. By using web analytics you can also improve your website’s performance and conversion rates.

You can get to know about the click stream activity of your visitors, the keywords that the user has searched and how they entered your site like from ad links or from social media promotion. When you know about your visitor’s activities then you can create some changes in your plan accordingly. You can even formulate your online marketing plan based on the data that you received through web analytics. Thus your plans will be based on solid plans and not on rough estimates.

When you know how much time a customer is spending on a particular page of yours’ then, you can decide which pages needs more work and which are doing well. It also helps you to establish the factor that indicates your performance, you get to know about the generated leads, profit earned and sales made. With the vital information provided by web analytics you can even optimize your marketing campaign. It helps you to know if you are heading in the wrong direction and if you need some changes in your strategies.

Web analytics also gives you the insights about the customer’s interest like what all pages are popular amongst the visitors, and then you can use these facts to give them what they are actually looking for. You can capture your bounce rates i.e. when a customer visits your page but doesn’t take any action, you can enhance your user’s journey on your website by making use of all these facts. You can also find out by web analytics how your customer’s are accessing your site like using laptop or mobile phones or desktop. You can actually see what all devices are being used to access your website. And you can consider these facts whenever you redesign your website.

You can identify your web pages too that is when user visits multiple pages on the website and exits on certain pages.  Analyzing the exit pages is also important as you will be able to understand if your visitors are not getting information on your website that they are looking for.

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Web analytics helps you to see the trends over time. So, go ahead and analyze.

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All about PR marketing

Bill Gates once said “If I was down to my last dollar I’d spend it on Public Relations”…..why PR has gain this much importance in the business world?...The answer is this that PR has some unique benefits and several advantages over other promotional options. The most important thing about PR is that it improves and promotes understanding between a business and its stakeholders.

PR marketing also helps in bringing positive endorsement from the third party that generates more credibility than normal advertising techniques. Your business will surely be noticed by your partners, customers and prospects.

PR marketing actually means doing the right thing and then talking about it, it is kind of publicity that improves your brand value. It also helps in maintain good relations with media, employees, community, industry and government.

When your business get mentioned in media a lot of attention is captured and distribution of information is done in an attractive form that will gain you more customers. It is inexpensive as publishing your content do not charge much. PR is a powerful source to reach large customers in exchange of little amount of money. PR also gives perception to the users that the company is very much active and is on the move. It is a flexible way that includes new methods to consume media and the social media activities are also covered by PR.

A well-designed PR campaign can help in reaching your target audience with more precise and detailed information. When the stories about your product will reach the media, then the buzz is created about that in the market and will broaden your audience. Putting your entire business in spotlight can create a positive image of your company amongst people.

Media sources provide more time and space for explanation of a product and when any stories mention about your product in media outlet then it can be picked up by large number of other media and thus a single story can reach to many locations. PR also creates loyalty through dialogues that takes place through medium like social media or other events. By telling your side of story you can be seen as an expert within your industry.

So, go ahead build healthy relations gain audience and earn profits though PR. Media is the only way that depends on your smart tactics if they’ll criticize or promote your business.

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PR is the answer to strong marketing campaign and also a practice to build your brand credibility!

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