Understanding The Co-Relation Between a Website And The Application

This article deals with one of the most interesting ways of promoting your mobile app and that is by using your website as a marketing medium. And the best part is that the whole thing works for free. And it is extremely effective by the way. 

Let us see how it is done. 

A fully functional and mobile-friendly website provides a very potent ground for the promotion and advertisement of your application. The only catch is that the website has to be fully functional and should be customer-friendly. How does it work? When you have a fully functional website, anyone who is interested in the service or the product that you sell will find his/her way to your website. This creates and excellent opportunity for your to promote your app for free. Make sure that they know about the app.

When one puts the app in the site of the company, there is a possibility that a section of the website will be exclusively taken away by the app. This method can help bring in higher number of downloads. The other way to do it is by using a pop-up. You can make a pop-up display for the app every time a visitor comes visiting the site.

When you do this, you make sure the first thing the visitor sees is the app. The pop-up acts like a subtle reminder. The consumer can also be given the option to run the site on the app. That way they are able to use the app directly from the website. Basically, it is an excellent way to direct a potential customer to the site.

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Some Basic Facts Regarding The Effectiveness And Efficiency Of SEO

SEO is a long term investment and a process that ensures long-term benefits. In order to see optimal rankings it may take as long as 6-12 months. 

But just as it is a gradual climb to higher ranks, it is also a gradual decline. 

It means, you need not worry about your ranks coming down over night. It does not work like that. Once you are placed at a good spot, it is very rare that you move down the line. 

And even if it happens the possible reasons are increasing competitions or change in Google algorithms. Apart from that, SEO can help your customers be more informed. 

The primary use of the search engine is to collect information. So basically when you are ranked higher on the search engine results for a specific search, you are most likely to be approached by a visitor looking for some piece of information. 

This provides you with the opportunity to educate them and give them information in the respective field. This also calls for a need to upgrade and enhance the quality of your content on the website. Sharing of information can also build trust which is absolutely important for business. 

SEO can be potentially used to influence purchase decisions as well. This is because when you are ranked higher on the search engine you automatically put a sense of trust in the visitor. The impact of it is thus long-term and so are the returns. 

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