It is not rocket science when it comes to understanding the basics of digital marketing. Technically speaking, digital marketing is basically marketing via electronic medium, or on digital platforms of the internet. It is basically marketing on the internet. However, this is only a basic understanding of the term digital marketing.
Today, digital marketing has evolved immensely, compared to what it was 20 years back. Today, digital marketing comprises of holistic campaigns with multi-layered approaches for long term goals with respect to a specific enterprise.
In the contemporary world of marketing, trade and commerce, hundreds of thousands of enterprises invest and engage heavily in digital marketing, as the returns of digital marketing, nay the success rate of digital marketing is tremendously high. And add to that the fact that it is a highly cost-effective means of marketing, especially when compared to traditional form of digital marketing such as TV ads and Print ads (newspaper and magazine).
When you compare it with that, you will find the potential is immense, and not just that, the degree of engagement of the people or the target audience is much more because people are on the internet all the time, and mostly on various social media platforms, which again makes for an whole new branch of digital marketing as far as potential and reach is concerned. A key reason behind this is that, people are literally present all the time on social media, consuming vast array of information in a short span of time. this paves way for the concept of ‘quick ads’, which delivers and disappear and then appears again after sometime, making it a recurrent phenomenon.
So what you can really find is a fast evolving industry of digital marketing.
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