Google My Business is revamped with the name, Google Business Profile. It drives immense marketing value in enhancing local business SEO. Let us see how a well-optimized Google Business Profile can positively impact local search engine optimization-
Local Visibility and Ranking-
A properly optimized Google Business Profile helps a lot. It propels a company’s visibility in local searches. With it, the business appears in the local pack. This local pack shows a set of local businesses prominently on Google Maps. This action bolsters its chances of ranking higher in local search results.
Accurate Business Information-
Google Business Profile ensures that accurate and latest information about the business is available to searchers. They can get details like the address, phone number, business hours, and website. Such consistent and accurate information aids in my local SEO, as it builds trust with both users and search engines.
Google Maps Integration-
An optimized Google Business Profile integrates with Google Maps. Doing so makes it easier for potential customers to find your business’s physical location. This is particularly helpful for businesses with a physical presence. Hence, it helps retail stores and restaurants to name a few examples. Even service providers benefit a lot.
Customer Reviews and Ratings-
Customer reviews and ratings on a Google Business Profile contribute to my local SEO. Positive reviews can improve the business’s reputation. there is a higher likelihood of your company being visible in local search results. Encouraging satisfied customers to leave reviews can boost the profile’s credibility.
These were a few ways in which a properly crafted Google Business Profile impacts local business SEO for the better.
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