Top Tips For Website Color Palette Selection

The color of your website design influences user perception. Color determines the mood and the overall experience, so it is important to choose the right color palette. Web design companies can suggest the best-suited color themes. However, you should prepare well for the meeting so that you can discuss key things about your website and the overall vibe. 

Which web page colors are suited for which emotion?

Understand the emotions you want to evoke in your visitors. Then, you can decide which colors to choose to evoke different feelings and associations. For instance, warm colors like red and yellow are associated with liveliness. Meanwhile, blue and green are associated with calmness.

Choose the right color range based on the emotions that align with your brand identity. For instance, a wellness website can have soothing colors like light blues. Conversely, an adventurous outdoor brand can have vibrant, energetic colors. 

How do colors help in achieving visual harmony?

Visual harmony is to make your website look cohesive. Create a visually appealing website by using the principles of color theory.

1. Analogous Colors: These colors are next to each other on the color wheel. They create a cohesive look, and these shades are suitable for a unified atmosphere.
2. Complementary Colors: These are colors positioned opposite of each other. Use these shades to create a striking contrast.
3. Monochromatic Palette: This involves using different shades and tints of the same color. These hues are perfect for minimalist designs of websites.

Experiment with different color combinations to find the perfect fit for your website.

How do web design companies confirm accessibility through color theory?

Color choices can impact the readability and usability of your website. Make sure that your color palette meets accessibility standards.

Contrast levels: Ensure sufficient contrast between text and background colors. This makes the website content readable for visually impaired users.

Accessibility testing: Utilize online tools and resources to test your color choices for accessibility compliance.  

Bottom line

Choose the right color palette to impact the success of your website. Ask yourself the key questions listed above and follow the best practices. To create a visually stunning and user-friendly website, you can get a quote from SEO Resellers Canada. It is one of the industry-leading web design companies offering solutions to fit agencies and businesses.