You need to believe this when what gets measured gets managed. You must continuously track and analyze key metrics even though optimization strategies boost your website’s visibility in search engines. This allows your SEO partner to demonstrate the positive impacts of their SEO efforts on your business goals.
But what types of SEO results should you be measuring? And how can you interpret all that data? Here is a quick primer on some of the most important key performance indicators – KPIs- you must monitor.
1. Organic Search Traffic
The amount of website traffic you are getting from organic search engine listings is the fundamental sign of successful SEO. Upward trends indicate your optimizations are working to improve rankings and even visibility for targeted keywords. If the results are satisfactory, there should be no monthly concerns regarding the SEO packages.
2. Keyword Rankings
Tracking your website’s position in search results for each prioritized target phase is another critical SEO KPI. Your site can drive more relevant traffic over time by improving incremental rank.
3. Bounce Rate and Engagement
Getting more eyeballs on your pages is great. However, you want visitors also to stick around and engage with your content. You need to know that insightful engagement metrics, such as average session durations and bounce rates, are impacted by SEO-driven user experience factors.
4. Conversion Rates
Most businesses like yours care about SEO's ability to drive tangible results like leads, sales, and revenue. You will demonstrate the bottom-line impacts of your optimization if you monitor the conversion rates for organic website traffic.
Rounding Off
We can help you pinpoint what works well and identify the areas needing recalibration. We will even help you continuously optimize and refine your custom SEO program. So, you need to stop worrying about the SEO packages monthly and give us a call at SEO Resellers Canada now for further assistance.
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