Tuesday, 22 October 2024

Five reasons why your PPC ads are not converting


Do you also feel that you are throwing money down the drain because your PPC campaign is not showing the desired results? Many businesses face this issue and also do not know that there are simple solutions to it. PPC services can get you back on track with the below-listed simple PPC campaigns back on track. Below are some reasons that your PPC ads are not converting. Keep reading to learn how to fix them.

 

Wrong target

There might be some people who are not interested in your product or service. There is no point in showing your ads to them because they will not click or convert. This problem occurs with broad audience settings.

 

Refine your audience targeting with demographic settings. Your ad budget will go to waste if your ad copy only targets shoes. Instead, be specific according to your product and target keywords like running shoes or women’s shoes.

 

Boring ad copy

Users might ignore a vague ad copy that does not even have a clear message. People will not feel motivated without a strong call to action. Fix it by telling how a product solves their problems. Mention what matters the most to the audience in the ad copy.

 

Confusing landing page

Users will not convert if they land on a page that does not match their expectations. Visitors will leave immediately when the page is not directly related to your ad. If your ad promises a discount, visitors should land on a page that highlights that offer.

 

Not using negative keywords.

These phrases prevent your ads from showing up in irrelevant searches. Do not waste your ad budget and add negative keywords to your PPC campaign. If you sell high-end clothing, then you may want to add cheap as a negative keyword. This way, your ad will not show up in cheap clothing searches.

 

Final words

If your PPC ads are not converting, you need to follow the strategies listed in this post. If you cannot identify what is going wrong, then consult the experts at SEO Resellers Canada. Their PPC services are top-notch and can surely yield better results.

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