Wednesday, 16 July 2025

What is a PPC Reseller Program?

A PPC reseller program also allows marketing agencies to provide Google AdWords and Bing Ads services to clients using their own brand name—without the need to employ a PPC in-house. White-labeled PPC work done by provider; agency owns client.


Who Would Benefit From a PPC Reseller Program?


PPC reseller programs work well for:

SEO firms that wish to service paid search

Web design agencies delivering larger digital marketing services

Freelance marketers needing backend support

Cleverly Media buying agency growing exponentially without the overheads of employees

Only, without all the hassles of creating Google Ads campaigns, bidding strategies, or even budget pacing…but with all the ROI positive results.


Which Services Are Included in a PPC Reseller Program?

White label PPC services provide an entire range of paid ad services. Campaigns are designed to convert, they're optimized daily, and reporting is done monthly—under the reseller agency’s brand.


Typical PPC reseller deliverables:

PPC Service

Description

Account Setup

Google Ads account creation and structuring

Ad Copy & Extensions

High-converting text ads and visual extensions

Conversion Tracking

Pixel installation and lead event configuration

Monthly Reporting

Clicks, CTR, CPC, ROAS, and conversion metrics

Custom white-label reporting dashboards

Campaigns are managed and optimized by certified professionals who use state-of-the-art PPC management tools and expertise.


Why it is Profitable For Agencies to Resell PPC?

This is your standard PPC white-label reseller program and is designed for agencies who want to make regular commissions without expense. The agency owns the client relationships, owns the pricing, and the PPC team manages the performance and scale.


Reseller benefits:

Grow client accounts at scale, without agency training.

Boost LTV with the addition of PPC to SEO bundles

Boost retention with instant, visible ad success

PPC campaigns can start to return on investment in 7 to 14 days, as opposed to SEO’s longer time to ramp-up.


What to Look for in a PPC Reseller ?

A good white label PPC reseller can provide transparency, performance-driven approaches, and committed agency support. Steer clear of providers that do not offer clear bidding logic or conceal the cost breakdown.

Key evaluation factors:

Are the ads for lead gen, or ecommerce purposes?

Do projects get checked [on] a daily or a weekly basis?

Is a Google Ad certified professional running the campaign?

Does the provider provide agency training or sales assistance?

Make sure they do local PPC and display retargeting and landing page testing – not just basic search ads.


Why Choose SEO Resellers Canada for PPC Reselling?

SEO Resellers Canada White Label PPC for Agencies in Canada  pairs strategy and speed with transparency to allow agencies in Canada and the US.


Why agencies choose them:

No setup cost or long-term contracts

Live performance dashboards with your agency stamped all over them

Open communication and quick responses

eCommerce, B2B, Local, Mobile PPC Support

They also package PPC along with SEO and website services for cross-channel expansion.

No comments:

Post a Comment