A PPC reseller program also allows marketing agencies to provide Google AdWords and Bing Ads services to clients using their own brand name—without the need to employ a PPC in-house. White-labeled PPC work done by provider; agency owns client.
Who Would Benefit From a PPC Reseller Program?
PPC reseller programs work well for:
SEO firms that wish to service paid search
Web design agencies delivering larger digital marketing services
Freelance marketers needing backend support
Cleverly Media buying agency growing exponentially without the overheads of employees
Only, without all the hassles of creating Google Ads campaigns, bidding strategies, or even budget pacing…but with all the ROI positive results.
Which Services Are Included in a PPC Reseller Program?
White label PPC services provide an entire range of paid ad services. Campaigns are designed to convert, they're optimized daily, and reporting is done monthly—under the reseller agency’s brand.
Typical PPC reseller deliverables:
PPC Service | Description |
Account Setup | Google Ads account creation and structuring |
Ad Copy & Extensions | High-converting text ads and visual extensions |
Conversion Tracking | Pixel installation and lead event configuration |
Monthly Reporting | Clicks, CTR, CPC, ROAS, and conversion metrics |
Custom white-label reporting dashboards
Campaigns are managed and optimized by certified professionals who use state-of-the-art PPC management tools and expertise.
Why it is Profitable For Agencies to Resell PPC?
This is your standard PPC white-label reseller program and is designed for agencies who want to make regular commissions without expense. The agency owns the client relationships, owns the pricing, and the PPC team manages the performance and scale.
Reseller benefits:
Grow client accounts at scale, without agency training.
Boost LTV with the addition of PPC to SEO bundles
Boost retention with instant, visible ad success
PPC campaigns can start to return on investment in 7 to 14 days, as opposed to SEO’s longer time to ramp-up.
What to Look for in a PPC Reseller ?
A good white label PPC reseller can provide transparency, performance-driven approaches, and committed agency support. Steer clear of providers that do not offer clear bidding logic or conceal the cost breakdown.
Key evaluation factors:
Are the ads for lead gen, or ecommerce purposes?
Do projects get checked [on] a daily or a weekly basis?
Is a Google Ad certified professional running the campaign?
Does the provider provide agency training or sales assistance?
Make sure they do local PPC and display retargeting and landing page testing – not just basic search ads.
Why Choose SEO Resellers Canada for PPC Reselling?
SEO Resellers Canada White Label PPC for Agencies in Canada pairs strategy and speed with transparency to allow agencies in Canada and the US.
Why agencies choose them:
No setup cost or long-term contracts
Live performance dashboards with your agency stamped all over them
Open communication and quick responses
eCommerce, B2B, Local, Mobile PPC Support
They also package PPC along with SEO and website services for cross-channel expansion.
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